Beshear says 2025 was fourth straight record year for state tourism industry

Kentucky Governor Andy Beshear is touting another successful year for the tourism industry in the commonwealth.

The Governor joined state tourism officials at the Ashbrook Hotel in Frankfort Wednesday to discuss the economic impact the tourism industry had across Kentucky last year, with Beshear stating that 2025 is officially “the best year ever” for Kentucky tourism. 2025 was the fourth straight record year for the industry.

“Last year, tourism generated more than $14.6 billion in economic impact, setting a brand new record while supporting nearly 97,000 Kentucky jobs,” Beshear said. “That means tourism puts food on the table for almost 100,000 of our families while bringing in a ton of money from out of state.”

Beshear’s office says more than 81.1 million travelers visited Kentucky in 2025, spending $10.4 billion across the state, including $2.7 billion in food and beverages and $2.4 billion in lodging.

Kentucky Tourism Commissioner Mike Mangeot said capital investment in tourism helped the industry shift towards domestic visitation after challenges were seen with international travel in 2025.

“When we invest in tourism, we’re supporting jobs, small businesses, and community growth,” Mangeot said. “Every dollar spent by a visitor helps support local shops, restaurants, attractions, and lodging, and those dollars ripple through our economy. Tourism is building pride within our communities. It helps preserve our heritage, fuels innovation, and shines a spotlight on the diverse stories and destinations that make Kentucky truly unique.”

Find more information and view the full tourism economic impact report at www.kentuckytourism.com.